Work

Die Produkttreue der Konsumenten

Year: 1977

Type: book

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-84308-1

Author: Peter Weinberg

Institution: Paderborn University

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W600366202

FWCI: 10.28

Cites:

Cited by: 40

Related to: 10