Work

The practice of marketing management: Analysis, planning, and implementation

Year: 1988

Type: book

Author: William A. Cohen

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W600598513

FWCI: 5.524

Cites:

Cited by: 17

Related to: 10