Work

Consumer attitude towards mobile advertising in Malaysia

Year: 2014

Type: dissertation

Authors: James Teck Lun Lo, Sieh Cjia Lin Lee, Poh Lui Loo, Sarina Sellvam, Thiviya Sandran

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W600644950

Cites: 55

Cited by: 1

Related to: 10