Work

DAGMAR, defining advertising goals for measured advertising results

Year: 1995

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.33-2210

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W600749915

Cites:

Cited by: 25

Related to: 10