Work

Handbook of Marketing Research

Year: 1974

Type: book

Author: Robert Ferber

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W600801635

FWCI: 43.75

Cites:

Cited by: 247

Related to: 10