Work

Improving Telemarketing Intelligence Through Significant Proportion of Target Instances

Year: 2014

Type: article

Source: Journal of the Association for Information Systems

Authors: Ding‐Wen Tan, Soung‐Yue Liew, William Yeoh

Institutions: Universiti Tunku Abdul Rahman, Deakin University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W60109736

FWCI:

Cites: 49

Cited by: 1

Related to: 10