Work

The development of a contingency model of comparative advertising

Year: 1990

Type: book

Source: Marketing Science Institute eBooks

Authors: Cornelia Pechmann, David W. Stewart

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W601671708

FWCI: 5.903

Cites:

Cited by: 18

Related to: 10