Work

Transnational Marketing and Transnational Consumers

Year: 2013

Type: book

Source: SpringerBriefs in business

DOI: 10.1007/978-3-642-36775-5

Author: Ibrahim Sirkeci

Institution: Regent's University London

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W601832073

FWCI: 3.909

Cites: 40

Cited by: 15

Related to: 10