Work

Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag

Year: 1998

Type: book

Source: Gabler eBooks

Authors: Heribert Meffert, Manfred Bruhn, Hartwig Steffenhagen

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W602108662

FWCI: 5.512

Cites:

Cited by: 13

Related to: 10