Work

Advanced brand management : from vision to valuation

Year: 2002

Type: book

Author: Paul Temporal

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W604199747

FWCI: 2.374

Cites:

Cited by: 61

Related to: 10