Work

How Much Is Enough?: Getting the Most from Your Advertising Dollar

Year: 1992

Type: book

Author: John Philip Jones

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W604293591

FWCI: 2.668

Cites:

Cited by: 27

Related to: 10