Work

Exploring Consumer Fanaticism: Extraordinary Devotion in the Consumption Context

Year: 2008

Type: conference-paper

Source: Swinburne figshare (Swinburne University of Technology)

Authors: Emily Chung, Michaël Beverland, Francis Farrelly, Pascale Quester

Institution: The University of Melbourne

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W604422343

FWCI: 2.327

Cites: 34

Cited by: 35

Related to: 10