Work

Is there any hope for advertising

Year: 1986

Type: book

Authors: Howard Luck Gossage, Kim B. Rotzoll, Jarlath Graham, June Barrows Mussey

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W604534797

FWCI:

Cites:

Cited by: 15

Related to: 2