Work

Ambient media: advertising's new media opportunity?

Year: 1999

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1999.11104763

Authors: Avi Shankar, Brett Horton

Institution: University of the West of England

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: University of Bristol

OpenAlex ID: W604931024

FWCI:

Cites: 8

Cited by: 45

Related to: 10