Work

Why do consumers pay more for national brands than for store brands

Year: 1997

Type: book

Source: Marketing Science Institute eBooks

Authors: Raj Sethuraman, Catherine Cole

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W605023982

FWCI: 3.552

Cites:

Cited by: 58

Related to: 10