Work

Brand warriors China : creating sustainable brand capital

Year: 2003

Type: book

Authors: Fiona Gilmore, S. Dumont

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W605044167

FWCI: 0.617

Cites:

Cited by: 11

Related to: 10