Work

Integrated marketing communication

Year: 2007

Type: article

Authors: Deborah Owens, Douglas Hausknecht, Bruce D. Keillor

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W605543989

FWCI: 1.181

Cites:

Cited by: 92

Related to: 10