Work

Sponsoring : Unternehmen als Mäzene und Sponsoren

Year: 1991

Type: article

Author: Manfred Bruhn

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W606288818

FWCI: 5.474

Cites:

Cited by: 32

Related to: 10