Work

A comparison of the advertising and sales force role for industrial and consumer activities respectively

Year: 1977

Type: book

Source: University Microfilms International eBooks

Author: Bernard Catry

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W607657996

FWCI:

Cites:

Cited by: 11

Related to: 10