Work

Creativity in Advertising: When It Works and When it Doesn't

Year: 2013

Type: article

Source: Harvard business review

Authors: Werner Reinartz, Peter Saffert

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W608008

FWCI: 27.73

Cites:

Cited by: 152

Related to: 10