Work

Marketing theory : distinguished contributions

Year: 1984

Type: book

Source: Wiley eBooks

Authors: Stephen Brown, Raymond P. Fisk

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W608473650

FWCI: 3.117

Cites:

Cited by: 35

Related to: 10