Work

The Management of Luxury : A Practitioner's Handbook

Year: 2014

Type: book

Source: Kogan Page eBooks

Authors: Benjamin Berghaus, Günter Müller‐Stewens, Sven Reinecke

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W609180905

FWCI: 5.702

Cites:

Cited by: 27

Related to: 10