Viral effects of social network and media on consumers’ purchase intention
Year: 2015
Type: article
Study design: Observational Study
Source: Journal of Business Research
Authors: Dedy Darsono Gunawan, Kun-Huang Huarng
Institution: Feng Chia University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
Funder: National Science Council
Award: G2916408024
OpenAlex ID: W609444703