Work

Advertising and promotion challenge : vaguely right or precisely wrong?

Year: 1986

Type: book

Source: Oxford University Press eBooks

Author: Leonard M. Lodish

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W609450191

FWCI: 2.201

Cites:

Cited by: 14

Related to: 10