Work

Concise Encyclopedia of Advertising

Year: 2014

Type: book

Source: Routledge eBooks

DOI: 10.4324/9781315808697

Authors: Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack

Institutions: Southeastern Oklahoma State University, University of Louisiana at Monroe

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W609811524

FWCI: 3.259

Cites:

Cited by: 16

Related to: 10