Work

Visualizing RFM Segmentation

Year: 2004

Type: conference-paper

Source: SIAM International Conference on Data Mining

DOI: 10.1137/1.9781611972740.36

Authors: Ron Kohavi, Rajesh Parekh

Institution: Stanford University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W61009593

FWCI:

Cites: 2

Cited by: 18

Related to: 10