Work

Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably

Year: 2002

Type: book

Author: Lawrence Friedman

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W610481308

FWCI:

Cites:

Cited by: 16

Related to: 10