Work

The History of Marketing Science

Year: 2014

Type: book

Source: World Scientific-Now Publishers series in business

DOI: 10.1142/9128

Authors: Russell S Winer, Scott A Neslin

Institutions: New York University, Dartmouth College

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W610762117

FWCI: 7.063

Cites:

Cited by: 61

Related to: 10