Work

What is the short-term effect of advertising?

Year: 1971

Type: book

Source: Marketing Science Institute eBooks

Author: Colin McDonald

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W611171960

FWCI:

Cites:

Cited by: 38

Related to: 10