Work

Superiority in customer relationship management : consequences for competitive advantage and performance

Year: 2002

Type: book

Source: Marketing Science Institute eBooks

Authors: George S. Day, Christophe Van den Bulte

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W611381753

FWCI: 8.582

Cites: 28

Cited by: 182

Related to: 10