Work

Soziologie der Marke

Year: 2003

Type: book

DOI: 10.5771/9783518771280

Author: Kai-Uwe Hellmann

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W612019977

FWCI: 4.324

Cites:

Cited by: 97

Related to: 10