Work

Building Brand Identity: A Strategy for Success in a Hostile Marketplace

Year: 1995

Type: article

Author: Lynn B. Upshaw

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W612741009

FWCI: 6.329

Cites:

Cited by: 255

Related to: 10