Work

Truth, Lies, and Advertising: The Art of Account Planning

Year: 1998

Type: article

Author: Jon Steel

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W613582368

FWCI:

Cites:

Cited by: 57

Related to: 10