Work

The Effect of Naming Strategy and Packaging on Perceived Quality and Purchase Intention of Private Label Brands

Year: 2015

Type: book-chapter

Source: Springer proceedings in business and economics

DOI: 10.1007/978-3-319-20182-5_11

Authors: Siddhartha Sarkar, Dinesh Sharma, Arti D. Kalro

Institution: Indian Institute of Technology Bombay

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W613626786

FWCI: 1.745

Cites: 22

Cited by: 10

Related to: 10