Work

Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability

Year: 2003

Type: book

Author: James D. Lenskold

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W613684235

FWCI: 0.617

Cites:

Cited by: 61

Related to: 10