Work

Sponsorship and CSR: is there a link? A conceptual framework

Year: 2011

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-12-04-2011-b003

Authors: Carolin Plewa, Pascale G Quester

Institution: The University of Adelaide

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W6141890

FWCI: 9.27

Cites: 119

Cited by: 88

Related to: 10