Work

Influence of product-endorser match-up on consumer's purchase intentions of (non-sport) endorsed products

Year: 2006

Type: article

Author: Jessica R. Braunstein

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W614662574

FWCI:

Cites: 87

Cited by: 6

Related to: 10