Work

Business-to-Business Marketing: A Strategic Approach

Year: 2001

Type: book

Authors: Earl D. Honeycutt, Michael H. Morris, Leyland Pitt

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W615058499

FWCI: 2.699

Cites:

Cited by: 37

Related to: 10