Work

The proceedings of the 1997 conference of the American Academy of Advertising

Year: 1997

Type: book

Source: American Academy of Advertising eBooks

Author: M. Carole Macklin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W615585943

FWCI: 10.66

Cites:

Cited by: 88

Related to: 10