Work

Social Marketing: From Tunes to Symphonies

Year: 2013

Type: book

Source: Open Research Online - ORO (The Open University)

Authors: Gerard Hastings, Christine Domegan

Institution: University of Stirling

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W616526822

FWCI: 13.68

Cites:

Cited by: 70

Related to: 10