Work

The proceedings of the 2003 conference of the American Academy of Advertising

Year: 2003

Type: book

Source: American Academy of Advertising eBooks

Author: Les Carlson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W617592174

FWCI: 2.751

Cites:

Cited by: 8

Related to: 10