Work

Asian Brand Strategy: How Asia Builds Strong Brands

Year: 2005

Type: other

DOI: 10.1057/9780230513068

Author: Martin Roll

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W618068746

Cites: 12

Cited by: 50

Related to: 10