Work

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

Year: 2002

Type: article

Authors: Scott Davis, Michael Dunn

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W618744928

FWCI: 5.917

Cites:

Cited by: 107

Related to: 10