Work

Executive action in marketing

Year: 1966

Type: article

Source: Andalas University Repository (Andalas University)

Author: Alfred R. Oxenfeldt

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W618961819

FWCI: 12.59

Cites:

Cited by: 43

Related to: 10