Work

Theoretical Developments In Marketing

Year: 1980

Type: book

Authors: Charles W. Lamb, P. Dunne

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W619008942

FWCI: 38.4

Cites:

Cited by: 219

Related to: 10