Work

Developing new services

Year: 1984

Type: book

Authors: William R. George, Claudia E Marshall

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W619455991

FWCI: 5.732

Cites:

Cited by: 168

Related to: 10