Work

Changing the course of marketing : alternative paradigms for widening marketing theory

Year: 1985

Type: book

Source: JAI Press eBooks

Authors: Nikhilesh Dholakia, Johan Arndt

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W619673162

FWCI: 10.75

Cites:

Cited by: 106

Related to: 10