Work

Marketing: An International Perspective

Year: 1987

Type: book

Authors: Philip R. Cateora, Susan M. Keaveney

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W621236751

FWCI: 1.928

Cites:

Cited by: 17

Related to: 10