Work

Price expectations and optimal sales promotion policies

Year: 1989

Type: dissertation

Source: Purdue e-Pubs (Purdue University System)

Author: Chi Kin Yim

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W621558360

Cites:

Cited by: 2

Related to: 10