Work

Development of a brand image scale and the impact of lovemarks on brand equity

Year: 2011

Type: dissertation

DOI: 10.31274/etd-180810-4450

Author: Eunjoo Cho

Institution: Iowa State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W62167662

Cites: 165

Cited by: 40

Related to: 10